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Senior Manager – Social Media Strategy

Job Snapshot

* Role: Senior Manager – Social Media Strategy
* Location: Dubai UAE
* Industry: Retail
* Experience: 10+ years
* Job Type: Full-time

Position Overview
Senior Manager – Social Media Strategy role in Dubai UAE retail industry is actively hiring for a leadership position focused on multi-market social media strategy, digital brand growth, and high-impact content execution. This opportunity is ideal for experienced professionals who can drive engagement, performance, and innovation across major social platforms.

Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Marketing
Salary: 30000–40000
(Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer.)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time

Role Context
This role leads the social media function across multiple markets, shaping brand presence, audience engagement, and digital storytelling. It plays a strategic role in aligning social media initiatives with business objectives while driving performance, innovation, and measurable ROI across all digital channels.

Key Responsibilities

* Develop and execute comprehensive social media strategies across multiple markets and brands
* Define KPIs, performance frameworks, and reporting standards to measure impact and growth
* Lead content strategy and oversee production of platform-specific content across formats
* Manage partnerships with platforms and agencies to deliver high-performing campaigns
* Drive influencer and creator strategies aligned with brand positioning and audience engagement
* Monitor social listening, sentiment analysis, and manage crisis communication when required
* Establish governance models, operational processes, and best practices across markets
* Build and lead a high-performing social media team with focus on development and performance
* Collaborate with marketing, PR, corporate communications, and leadership teams to integrate social media into broader strategies

Ideal Profile

* Bachelor’s degree in Marketing, Communications, or related field
* 10+ years of experience in social media leadership within retail or large organizations
* Strong understanding of digital marketing, branding, and audience engagement strategies
* Proven track record of delivering measurable results through social media campaigns
* Excellent communication and stakeholder management skills
* Ability to manage complex projects and multiple priorities effectively
* Strategic thinker with strong attention to detail and execution capability

Skills Set

* Social media strategy and planning
* Content development and storytelling
* Digital marketing and brand management
* Platform expertise including Meta, TikTok, YouTube, and Snapchat
* Influencer and creator partnerships
* Social listening and analytics tools
* Team leadership and performance management

Why Join Us

* Opportunity to lead social media strategy for a major retail group in the region
* Work on high-impact campaigns across multiple markets and brands
* Growing demand for digital marketing leadership in Dubai
* Access to advanced tools, platforms, and industry partnerships
* Strong career growth within a large and diversified organization

About the Company
Majid Al Futtaim Retail is a leading retail group in the Middle East, delivering innovative shopping experiences and digital engagement strategies across its diverse portfolio of brands.

Job Title Senior Manager – Social Media Strategy Job Description Senior Manager – Social Media Strategy Job Snapshot * Role: Senior Manager – Social Media Strategy * Location: Dubai UAE * Industry: Retail * Experience: 10+ years * Job Type: Full-time Position Overview Senior Manager – Social Media Strategy role in Dubai UAE retail industry is actively hiring for a leadership position focused on multi-market social media strategy, digital brand growth, and high-impact content execution. This opportunity is ideal for experienced professionals who can drive engagement, performance, and innovation across major social platforms. Job Details Country: UAE City: Dubai Industry: Retail Function: Marketing Salary: 30000–40000 (Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer.) Gender: Any Candidate Nationality: Any Job Type: Full-time Role Context This role leads the social media function across multiple markets, shaping brand presence, audience engagement, and digital storytelling. It plays a strategic role in aligning social media initiatives with business objectives while driving performance, innovation, and measurable ROI across all digital channels. Key Responsibilities * Develop and execute comprehensive social media strategies across multiple markets and brands * Define KPIs, performance frameworks, and reporting standards to measure impact and growth * Lead content strategy and oversee production of platform-specific content across formats * Manage partnerships with platforms and agencies to deliver high-performing campaigns * Drive influencer and creator strategies aligned with brand positioning and audience engagement * Monitor social listening, sentiment analysis, and manage crisis communication when required * Establish governance models, operational processes, and best practices across markets * Build and lead a high-performing social media team with focus on development and performance * Collaborate with marketing, PR, corporate communications, and leadership teams to integrate social media into broader strategies Ideal Profile * Bachelor’s degree in Marketing, Communications, or related field * 10+ years of experience in social media leadership within retail or large organizations * Strong understanding of digital marketing, branding, and audience engagement strategies * Proven track record of delivering measurable results through social media campaigns * Excellent communication and stakeholder management skills * Ability to manage complex projects and multiple priorities effectively * Strategic thinker with strong attention to detail and execution capability Skills Set * Social media strategy and planning * Content development and storytelling * Digital marketing and brand management * Platform expertise including Meta, TikTok, YouTube, and Snapchat * Influencer and creator partnerships * Social listening and analytics tools * Team leadership and performance management Why Join Us * Opportunity to lead social media strategy for a major retail group in the region * Work on high-impact campaigns across multiple markets and brands * Growing demand for digital marketing leadership in Dubai * Access to advanced tools, platforms, and industry partnerships * Strong career growth within a large and diversified organization About the Company Majid Al Futtaim Retail is a leading retail group in the Middle East, delivering innovative shopping experiences and digital engagement strategies across its diverse portfolio of brands. Post Details

Job Start Date Salary from 30000.00 Salary to 40000.00 Number of Vacancies 1 Location Job Location -> UAE Dubai Location City Dubai

Desired Candidate's Profile Gender No Preference Nationality Candidate Current Location Job Classification Job Type Job Type -> Full-time Industry Type Job Industry -> Retail Job Function Job Functions -> Marketing Employers Details Company Majid Al Futtaim Contact Person HR Manager Designation HRM Telephone +971 4 294 9999 Email socialmediamaf.ae