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Since its inception in 2005, Sharaf DG has come a long way and achieved many milestones to become one of the leading powerhouse retailers in the region. UAE’s first ever Big-Box concept started its journey as a 15,000 sq ft electronics store in Dubai. The brand’s perseverance and hard work has paid off with 30 stores in United Arab Emirates, Bahrain, Egypt & Oman today and more in the offing. |
Responsible for budgeting, forecasting , making category level strategy and achieving Sales and Margin targets assigned to a particular category
Lead negotiations on annual contract terms with suppliers to maximize benefits for both Sharaf DG and the suppliers including margins, pricing and volumes, product range, MSL, returns and replenishments, payment terms etc
Work closely with stores to ensure a healthily store level sales and Profit and maintaining healthy inventory at each store
Keep up to date with latest retail and category trends about new and innovative products and ways of displaying products
To have a close eye on each competition, making counter strategies to gain market share YOY/ MOM/ WOW
Work Closely with Marketing team to create marketing strategy for own category and provide all necessary inputs to marketing for respective category
Ensure category liaison with key internal interfaces such Product Registration, Vendor Co-ordination, finance reconciliations for category, Brand level reconciliation for respective category, and Store teams to ensure category processes and procedures are implemented effectively. Oversee management of all supplier reconciliation, rebates and any disputes.
Ensure optimum category inventory levels are maintained keeping in mind store requirements as well as working capital constraints, OTB management.
Monitor and make recommendations for customer product needs, preferences based on internal survey data and GFK data, and change Product range/ buying patterns within category
Making weekly/ Monthly category level promotional plans
Ensure planograms and assortment are up to date and making timely clearance plan for Ageing and EOL inventory.
Ensure effective in season management of the assigned category/department through regular analysis and action plan based on the performance around the following anchors: sales vs. Stock, stock analysis, stock balancing, margin analysis
Oversee management of organization training needs for training provided by suppliers for new products
Lead negotiations on annual contract terms with suppliers to maximize benefits for both Sharaf DG and the suppliers including margins, pricing and volumes, product range, MSL, returns and replenishments, payment terms etc
Work closely with stores to ensure a healthily store level sales and Profit and maintaining healthy inventory at each store
Keep up to date with latest retail and category trends about new and innovative products and ways of displaying products
To have a close eye on each competition, making counter strategies to gain market share YOY/ MOM/ WOW
Work Closely with Marketing team to create marketing strategy for own category and provide all necessary inputs to marketing for respective category
Ensure category liaison with key internal interfaces such Product Registration, Vendor Co-ordination, finance reconciliations for category, Brand level reconciliation for respective category, and Store teams to ensure category processes and procedures are implemented effectively. Oversee management of all supplier reconciliation, rebates and any disputes.
Ensure optimum category inventory levels are maintained keeping in mind store requirements as well as working capital constraints, OTB management.
Monitor and make recommendations for customer product needs, preferences based on internal survey data and GFK data, and change Product range/ buying patterns within category
Making weekly/ Monthly category level promotional plans
Ensure planograms and assortment are up to date and making timely clearance plan for Ageing and EOL inventory.
Ensure effective in season management of the assigned category/department through regular analysis and action plan based on the performance around the following anchors: sales vs. Stock, stock analysis, stock balancing, margin analysis
Oversee management of organization training needs for training provided by suppliers for new products
