Senior Performance Marketing Specialist

measuring, and scaling paid media campaigns across multiple markets. This position connects brand priorities, stock availability, product launches, customer acquisition targets, and digital trade calendars into practical performance marketing activity. The role carries direct business impact by improving traffic quality, revenue contribution, ROAS, CAC efficiency, audience growth, and the commercial return of digital advertising spend.

Key Responsibilities

* Build region-specific performance marketing plans that support traffic growth, sales conversion, customer acquisition, and retail campaign objectives.
* Manage paid search, paid social, display, programmatic, retargeting, and app marketing campaigns across selected retail brands and markets.
* Optimize campaigns on platforms such as Google Ads, Meta Business Manager, Criteo, RTB platforms, and other relevant paid media tools.
* Control multi-channel and multi-market advertising budgets with a clear focus on revenue, ROAS, CAC, conversion rate, and acquisition quality.
* Align campaign plans with brand teams, digital trade teams, ecommerce teams, CRM teams, and commercial stakeholders.
* Connect paid media activity with stock availability, product priorities, seasonal campaigns, promotional calendars, and customer value goals.
* Review campaign structure, keywords, bids, audiences, placements, creative performance, landing pages, and conversion paths to improve results.
* Guide the development and refinement of performance marketing creative assets while keeping brand standards and channel requirements intact.
* Use a test-and-learn approach across campaign formats, audiences, messaging, bidding strategies, and market-specific media plans.
* Track daily and weekly performance signals to identify growth opportunities, budget risks, cost inefficiencies, and conversion gaps.
* Prepare clear performance reporting covering traffic, spend, sales, ROAS, CAC, ROI, customer acquisition, and campaign effectiveness.
* Turn analytics insights into practical recommendations for campaign scaling, budget movement, creative testing, and audience refinement.
* Stay current with digital advertising platform updates, retail media trends, attribution changes, and ecommerce performance marketing practices.

Ideal Profile

* At least 5 years of experience in performance marketing with responsibility for regional, multi-market, ecommerce, or retail advertising budgets.
* Strong hands-on experience with PPC, paid social, SEM, display advertising, programmatic media, retargeting, and app marketing.
* Practical knowledge of Google Ads, Meta Business Manager, Google Analytics, Criteo, RTB platforms, and related digital advertising systems.
* Proven record of delivering data-driven campaigns that improve ROI, ROAS, customer acquisition, traffic quality, and brand performance.
* Experience managing end-to-end paid advertising campaigns from planning and setup to optimization, reporting, and performance review.
* Strong web analytics capability with the ability to interpret campaign data, attribution signals, customer journeys, and conversion behavior.
* Advanced MS Excel skills for analysis, budget tracking, performance modelling, forecasting, and reporting.
* Experience with BI tools such as Tableau, Power BI, or similar dashboarding and reporting platforms.
* Good understanding of retail marketing, ecommerce trade activity, product-led campaigns, and stock-sensitive media planning.
* Able to work confidently with brand, CRM, digital trade, ecommerce, creative, and commercial teams.
* Strong analytical thinking, commercial awareness, communication ability, and attention to campaign performance detail.
* Comfortable managing several markets, channels, campaigns, budgets, and deadlines in a fast-moving retail environment.

Skills Set

* Performance marketing
* Paid search
* Paid social
* Google Ads
* Meta Business Manager
* PPC campaign management
* SEM
* Display advertising
* Programmatic advertising
* Retargeting
* Criteo
* RTB platforms
* App marketing
* Google Analytics
* Web analytics
* ROAS optimization
* CAC management
* Customer acquisition
* Campaign optimization
* Budget management
* Conversion tracking
* Audience segmentation
* Creative testing
* Ecommerce marketing
* Retail campaign planning
* Digital trade alignment
* CRM campaign support
* Tableau
* Power BI
* Advanced MS Excel

Why Join Us

This role offers the chance to work inside a major Dubai-headquartered retail group with exposure to well-known international brands, regional ecommerce growth, and multi-market digital advertising activity. It is a strong opportunity for a performance marketer who wants to manage meaningful budgets, improve measurable business outcomes, work with advanced retail marketing tools, and contribute to customer growth across fast-developing retail markets in the Middle East and Asia.

About the Company

Al-Futtaim is a diversified business headquartered in Dubai, United Arab Emirates, with operations across retail, automotive, financial services, real estate, and healthcare. Its retail division represents leading global brands across the Middle East, Africa, and Asia, combining established store networks, ecommerce growth, customer-focused campaigns, and modern retail partnerships to serve diverse markets.