The Retail Sales Representative (RSR) delivers a competitive advantage for General Mills with the core mission of maximizing incremental sales and profitability. This role drives unparalleled in-store execution of selling, merchandising/display and distribution initiatives across a geographical area.
KEY ACCOUNTABILITIES
FIELD SELLING (70% of time)
Maximize incremental sales and displays based on in-store observations and selling into key decision makers
Deliver sales results exhibiting superior sales and negotiation skills
Develop and maintain partnerships with key decision makers within territory in order to overcome objections and maximize sales results
PROBLEM SOLVING & ANALYTICS (10% of time)
Develop foundational selling skills and product knowledge through immersive field experiences
Utilize analytical data to drive sales at store level
Prepare for retail sales calls by gathering relevant store, product, and market data to create effective selling presentations for key decision makers
EXECUTIONAL EXCELLENCE (20% of time)
Take personal accountability and ownership for results, and deeply understand customer needs
Understand GMI products, categories, and brand priorities and how to link those to store opportunities
Communicate market insights from the store level to management
Leverage point of sale materials to drive incremental displays
Successfully execute NRO retail priorities, through results-driven retail coverage
LEADERSHIP BEHAVIORS
Model General Mills leadership behaviors and values to foster an inclusive environment, embrace a learning and growth mindset, and demonstrate personal accountability