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Our Marketing strategy is underpinned by a unique view of the consumer across our categories, which is increasingly driven by powerful consumer data and analytics. As the Digital channel keeps growing, we are launching a mobile application alongside a new brand in 2022. The role of consumer digital data analyst will be to define and track analytic requirements for the new products as well as evaluate and improve our existing products. The role of the Data Analyst is to unlock insights and foresights to drive growth in the context of an expanding multi-category, multi-channel business. The incumbent will drive the development and integration of analytics technologies, empowering all digital leads to uncover a new depth of insights for competitive advantage to the business. We have always been committed to recruiting, developing, and retaining the very best people in our business functions. As a member of our team, youll join an outstanding workplace, collaborating across borders with colleagues from multiple fields to evolve our business in one of the most dynamic phases of our history. Our company succeeds when our people thrive. Because the growth and well-being of our people are essential, we offer rich compensation, benefits, services, and development programs to help employees maintain and improve their health, wellness, and work/life balance. We empower our employees to balance their schedules to what suits them the most and how they are most productive.
BAT is evolving at pace - truly like no other organization. To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
WHAT YOU WILL BE ACCOUNTABLE FOR
Leverage cross functional multi-category, multi-channel business and technology acumen to identify and deploy initiatives to deliver against the efficiency work-stream required to deliver the better tomorrow agenda.
Leverage business and technology acumen to uncover a new granularity of insights and foresights that inform both the short-term performance and longer-term strategy of our vaping mobile application and websites.
Managing and designing the reporting environment, including data sources, security, and metadata.
Acute ability to identify relevant business questions, collect data from a multitude of different data sources, organize the information, translate results into solutions, and communicate the findings in a way that positively affects business decisions.
Supporting initiatives for data integrity and normalization.
Work with Adobe Analytics and other platforms to answer teams business questions to enforce data driven marketing decisions and drive product roadmap.
Supporting the data warehouse in identifying and revising reporting requirements.
Partners with BI & digital team to develop business cases to support new and existing mobile app development, understands objectives and helps determine key performance indicators
Influence and drive capability development in the applied data analytics space across all levels of BAT Canada to accelerate the analytics transformation across BAT.
Providing technical expertise in data storage structures, data mining, and data cleansing.
Interpret data, analyze results using statistical techniques and provide ongoing reports.
Acquire data from primary or secondary data sources and maintain databases/data systems.
Identify, analyze, and interpret trends or patterns in complex data sets.