Manage campaigns from start to finish, including budgeting, tracking performance, and analyzing results
Create strategies for increasing customer engagement through social media platforms
Develop promotional materials such as videos, graphics, web content, emails, etc.
Monitor competitor activity and identify opportunities for improvement
Track marketing performance using analytics tools such as Google Analytics
Present findings from analytics data to senior management
Assist in the development of marketing plans and strategies
Monitor customer trends and analyze customer feedback
Support product launches with effective marketing tactics
Work with internal teams to develop promotional material
Analyze market data to inform decisions on campaigns
Manage budgets and optimize campaigns for maximum ROI
Monitor competitor activity and develop counter strategies
Strong analytical skills with an eye for detail
Knowledge of digital marketing tools & techniques
Ability to work independently as well as part of a team