Holders of the Guinness World Record for the "Largest Fireworks Display" ever recorded and "Largest Pyrotechnic Image", Fireworks by Grucci is a sixth-generation, family-owned and operated company. Known as "America's First Family of Fireworks," the Gruccis have transformed the night skies to the delight of millions across the globe since 1850. They are world-renowned for pyrotechnic artistry, scientific innovation and old-fashioned values. Their signature performances include the official celebration of the 200th Anniversary of the National Anthem “Star Spangled Spectacular,†in Baltimore, countless performances in and around Las Vegas, NV., seven consecutive U.S. Presidential Inaugurations; the Olympic Games in Beijing, Salt Lake City, Los Angeles and Lake Placid; commemorations such as the Centennial of the Statue of Liberty and star-studded extravaganzas including the grand opening of the Atlantis Dubai and the Palm Jumeirah Island in the United Arab Emirates. On New Year’s Eve 2013, a stunning performance displaying 479,651 fireworks made its debut above Dubai’s iconic skyline. The Gruccis achieved their “Largest Fireworks Display†title with this performance and smashed the Guinness Book of World Record’s preceding mark. Phil Grucci currently serves as President/CEO of Fireworks by Grucci, Inc. and Pyrotechnique by Grucci, Inc., the manufacturing entity of the Grucci group of companies.... |
This person will oversee the creation and execution of demand generation and demand-capturing initiatives that drive qualified leads, sales pipeline growth, and new business MRR (Monthly Recurring Revenue).
This role will require a deep understanding of paid media channels, a proven track record of success in driving results with paid media, and experience managing and motivating a team of marketing professionals.
Your Responsibilities:
Lead a team of 7 professionals
Develop and execute a comprehensive demand generation strategy across paid media channels, including Google Ads, Bing Ads, Linkedin Ads
Manage and optimize paid media campaigns to achieve maximum ROI (Return on Investment)
Track and analyze key performance indicators (KPIs) to measure the effectiveness of demand-generation and demand-capturing campaigns
Work closely with the sales and other marketing teams to align efforts and drive revenue
Collaborate with other departments, such as product and customer service, to create cohesive demand-generation efforts
Conduct market and customer research to identify opportunities and challenges
Create and manage demand generation budgets and forecasts
Provide training and support to team members on demand generation best practices and tools
Stay up-to-date on the latest trends and best practices
in demand generation
Present and report on demand generation results the stakeholders
Your Qualifications:
Bachelor's degree in marketing or related field
5+ years of experience in paid media marketing, with a focus on Google Ads, Bing Ads, LinkedIn Ads
3+ years of experience in team leadership and management
Proficiency in marketing automation and RM software
Proven track record of driving business results with paid media, including increased qualified leads, sales pipeline growth, and new business MRR growth
Excellent communication and collaboration skills
Strong understanding of growth marketing fundamentals and best practices
Strong problem-solving and decision-making skills
A desire to learn and grow in the demand Strong problem-solving and decision-making skills
A desire to learn and grow in the demand generation field
Strong analytical skills, with experience analysing data and making data-driven decisions
Knowledge of data analysis and visualisation tools, such as PowerBl or Tableau, is a plus