Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
This role will cover events and partner marketing. Our partners being commerce and experience technology vendors and the wider WPP community.
Everything that you do will be designed around how best to convert new business whilst delivering campaigns, events and experiences that are in keeping with the VML brand and building relationships with our partners which excite and delight our current and prospective clients.
You will need to forge strong relationships with external partners, clients and within the wider VML and WPP communities, as well as within our own immediate stakeholder group. To do this you will need to build your own brand and not be afraid to 'get in front of' senior people. You will regularly need their support and need to be able to command their attention. This will require 'visibility' in the UK office and within the organisation as a whole.
What you'll be doing:
Events
Planning and managing our events. These include partner and industry events, WPP events that we are a part of and our own events. You will need to be confident with:
Taking briefs from business stakeholders and designing events accordingly
Identifying "on-brief" physical venues
Organizing and managing virtual event platforms and partners
Working with the marketing team and our SMEs to create inspiring agendas that make our events 'the place to be'
Effectively managing events to budget and tight deadlines
Managing events on-site; greeting delegates, dealing with catering arrangements, ensuring the venue and AV are set up correctly and, most importantly, thinking on your feet when things don't go as planned
Creating engaging, events related content, often working with the wider network and technology partners
Identifying speakers from within VML, WPP and our client ecosystem and liaising with them on brief, logistics etc.
Managing internal stakeholders to ensure that they are fully engaged and provide their expertise and input when needed
Working with our CRM team to manage all aspects of the delegate experience from invitation to post event communications, ensuring that no lead is lost in the process
Managing our sponsorship and presence at certain partner and industry events eg. OMR, ShopTalk, Adobe Summit, Dreamforce etc.
Supporting and helping our colleagues across the world to replicate events & campaigns in their regions
Working with our Social Media Manager to amplify these events; taking great photos, drafting engaging copy
Building relationships with third party event organisers to drive success
Content and campaigns