Holders of the Guinness World Record for the "Largest Fireworks Display" ever recorded and "Largest Pyrotechnic Image", Fireworks by Grucci is a sixth-generation, family-owned and operated company. Known as "America's First Family of Fireworks," the Gruccis have transformed the night skies to the delight of millions across the globe since 1850. They are world-renowned for pyrotechnic artistry, scientific innovation and old-fashioned values. Their signature performances include the official celebration of the 200th Anniversary of the National Anthem “Star Spangled Spectacular,†in Baltimore, countless performances in and around Las Vegas, NV., seven consecutive U.S. Presidential Inaugurations; the Olympic Games in Beijing, Salt Lake City, Los Angeles and Lake Placid; commemorations such as the Centennial of the Statue of Liberty and star-studded extravaganzas including the grand opening of the Atlantis Dubai and the Palm Jumeirah Island in the United Arab Emirates. On New Year’s Eve 2013, a stunning performance displaying 479,651 fireworks made its debut above Dubai’s iconic skyline. The Gruccis achieved their “Largest Fireworks Display†title with this performance and smashed the Guinness Book of World Record’s preceding mark. Phil Grucci currently serves as President/CEO of Fireworks by Grucci, Inc. and Pyrotechnique by Grucci, Inc., the manufacturing entity of the Grucci group of companies.... |
OVERVIEW
We have an exciting opportunity for a strategic marketing communications leader to help us shape the future of our North American Foodservice (NAF) business at General Mills. In the Sr. Planner, NAF Brand Experience – Custom Large Chain and Bread role, you will deliver modern multi-channel communication ideas and plans, steward compelling activations, and contribute to remarkable business results for our businesses. This is a great opportunity to leverage (or even learn) critical B2B marketing skillsets and develop purposeful integrated experiences for our customers.
This position will work exclusively with our custom large chain pizza/frozen baked goods accounts and our in-store bakery bread business. This is an incredible opportunity to bring marketing strategies and ideas to life for some of the highest-priority businesses in North American Foodservice. The ideal candidate has a love for big ideas, a strategic mindset, can prioritize and move multiple projects forward simultaneously, ability to utilize data and analytics for decision-making, and isn’t afraid to question the status quo.
KEY ACCOUNTABILITIES
Work closely with Channel marketers, the Performance team, agencies, and cross-functional partners in the creation of customer-first communication strategies, ideas, and plans
Aggressively pursue opportunities and create communications deliverables that align with business goals and objectives
Seek ways to personalize and optimize operator engagement based on customer understanding, campaign performance, and business data and analytics
Develop briefs that inspire internal and external partners to create meaningful ideas rooted in consumer truths and insights
Ensure consistency across communications channels and touchpoints
Supervise and own the day-to-day plan execution, ensuring strategic focus and prioritization
Develop and maintain an acute knowledge of the business, customer, and communications landscape. Demonstrate leadership in identifying trends, opportunities, issues, and best practices across marketing communications to drive culturally relevant customer experiences.
React quickly to strategically align with changing communications needs
MINIMUM QUALIFICATIONS
Bachelor\'s Degree
Experience in working with multiple marketing communication touchpoints (including digital, social, and PR) and developing best-in-class communication and creative strategies.
Track record of close collaboration with creative partners to bring holistic ideas to life
Clear understanding of and ability to translate strategy into plans. Experience orchestrating and executing multi-faceted plans.
Customer-first mindset. Be an expert, always learning about customers, their behaviors, and as well as emerging environmental trends.
Comfort defining and refining work in ambiguous situations.
Ability to communicate effectively with business partners and leaders across levels, functions, and cultures, positively influencing the advancement of priorities.
Ability to think systemically and lead complex processes, while also paying attention to details and maintaining a high degree of accuracy.
Imaginative, curious, creative, and out-of-the-box critical thinker. Ability to demonstrate a creative approach to problem-solving that leverages and challenges current thinking.
Demonstrated ability to manage multiple projects and timelines.
PREFERRED QUALIFICATIONS
3+ years relevant experience in customer-focused integrated marketing
B2B marketing experience, preferably in the food manufacturing industry
Experience in organizations pursuing digital transformation, particularly in the CPG or retail industries
Experience working in a matrixed/cross-functional organization
A passion for team and culture building
We have an exciting opportunity for a strategic marketing communications leader to help us shape the future of our North American Foodservice (NAF) business at General Mills. In the Sr. Planner, NAF Brand Experience – Custom Large Chain and Bread role, you will deliver modern multi-channel communication ideas and plans, steward compelling activations, and contribute to remarkable business results for our businesses. This is a great opportunity to leverage (or even learn) critical B2B marketing skillsets and develop purposeful integrated experiences for our customers.
This position will work exclusively with our custom large chain pizza/frozen baked goods accounts and our in-store bakery bread business. This is an incredible opportunity to bring marketing strategies and ideas to life for some of the highest-priority businesses in North American Foodservice. The ideal candidate has a love for big ideas, a strategic mindset, can prioritize and move multiple projects forward simultaneously, ability to utilize data and analytics for decision-making, and isn’t afraid to question the status quo.
KEY ACCOUNTABILITIES
Work closely with Channel marketers, the Performance team, agencies, and cross-functional partners in the creation of customer-first communication strategies, ideas, and plans
Aggressively pursue opportunities and create communications deliverables that align with business goals and objectives
Seek ways to personalize and optimize operator engagement based on customer understanding, campaign performance, and business data and analytics
Develop briefs that inspire internal and external partners to create meaningful ideas rooted in consumer truths and insights
Ensure consistency across communications channels and touchpoints
Supervise and own the day-to-day plan execution, ensuring strategic focus and prioritization
Develop and maintain an acute knowledge of the business, customer, and communications landscape. Demonstrate leadership in identifying trends, opportunities, issues, and best practices across marketing communications to drive culturally relevant customer experiences.
React quickly to strategically align with changing communications needs
MINIMUM QUALIFICATIONS
Bachelor\'s Degree
Experience in working with multiple marketing communication touchpoints (including digital, social, and PR) and developing best-in-class communication and creative strategies.
Track record of close collaboration with creative partners to bring holistic ideas to life
Clear understanding of and ability to translate strategy into plans. Experience orchestrating and executing multi-faceted plans.
Customer-first mindset. Be an expert, always learning about customers, their behaviors, and as well as emerging environmental trends.
Comfort defining and refining work in ambiguous situations.
Ability to communicate effectively with business partners and leaders across levels, functions, and cultures, positively influencing the advancement of priorities.
Ability to think systemically and lead complex processes, while also paying attention to details and maintaining a high degree of accuracy.
Imaginative, curious, creative, and out-of-the-box critical thinker. Ability to demonstrate a creative approach to problem-solving that leverages and challenges current thinking.
Demonstrated ability to manage multiple projects and timelines.
PREFERRED QUALIFICATIONS
3+ years relevant experience in customer-focused integrated marketing
B2B marketing experience, preferably in the food manufacturing industry
Experience in organizations pursuing digital transformation, particularly in the CPG or retail industries
Experience working in a matrixed/cross-functional organization
A passion for team and culture building
