Holders of the Guinness World Record for the "Largest Fireworks Display" ever recorded and "Largest Pyrotechnic Image", Fireworks by Grucci is a sixth-generation, family-owned and operated company. Known as "America's First Family of Fireworks," the Gruccis have transformed the night skies to the delight of millions across the globe since 1850. They are world-renowned for pyrotechnic artistry, scientific innovation and old-fashioned values. Their signature performances include the official celebration of the 200th Anniversary of the National Anthem “Star Spangled Spectacular,†in Baltimore, countless performances in and around Las Vegas, NV., seven consecutive U.S. Presidential Inaugurations; the Olympic Games in Beijing, Salt Lake City, Los Angeles and Lake Placid; commemorations such as the Centennial of the Statue of Liberty and star-studded extravaganzas including the grand opening of the Atlantis Dubai and the Palm Jumeirah Island in the United Arab Emirates. On New Year’s Eve 2013, a stunning performance displaying 479,651 fireworks made its debut above Dubai’s iconic skyline. The Gruccis achieved their “Largest Fireworks Display†title with this performance and smashed the Guinness Book of World Record’s preceding mark. Phil Grucci currently serves as President/CEO of Fireworks by Grucci, Inc. and Pyrotechnique by Grucci, Inc., the manufacturing entity of the Grucci group of companies.... |
Oversees the creation of Customer Segmentation and Customer Experience strategies.
Collaborates with sales, operations and marketing leadership to optimise strategies against customer needs across all business units
Oversees and coaches Marketing Leaders and team
Oversees customer-specific marketing initiatives and the development of sales initiatives and promotional programs driven by customer insights
Champions Voice of the Customer program and provide actionable insights and recommendations to improve the overall customer experience
Oversees market, customer and competitive research strategy and programs, as well as provide insight on short and long term market trends and reports
Measures and tracks the effectiveness of Marketing programs with a clear ROI
Shares Customer Segment and Customer Insight program results and learnings with relevant stakeholders
Acts as a trusted advisor with senior executives on strategic business decisions
Facilitates strategic planning discussions with marketing team and business stakeholders.
Develop and implement the company's market-specific lead generation capabilities across multiple business segments
Develop Stewart's global marketing strategy including collateral and direct response programs, tradeshows and web/interactive/social media.
Ensure rigor and discipline across company-wide programs that support integrated marketing and sales models
Act as a thought leader and change agent for the Stewart brand globally
Measure, analyze and constantly improve the correlations between brand, marketing, customer insights, business intelligence, lead management, customer retention with demonstrated and measurable sales results
Oversee in-house creative development across all marketing channels and business units
Oversee trade show, industry events and other event planning
Other duties as assigned or reassigned by manager
Should have Multi-country experience.