Oversees the creation of Customer Segmentation and Customer Experience strategies.
Collaborates with sales, operations and marketing leadership to optimise strategies against customer needs across all business units
Oversees and coaches Marketing Leaders and team
Oversees customer-specific marketing initiatives and the development of sales initiatives and promotional programs driven by customer insights
Champions Voice of the Customer program and provide actionable insights and recommendations to improve the overall customer experience
Oversees market, customer and competitive research strategy and programs, as well as provide insight on short and long term market trends and reports
Measures and tracks the effectiveness of Marketing programs with a clear ROI
Shares Customer Segment and Customer Insight program results and learnings with relevant stakeholders
Acts as a trusted advisor with senior executives on strategic business decisions
Facilitates strategic planning discussions with marketing team and business stakeholders.
Develop and implement the company's market-specific lead generation capabilities across multiple business segments
Develop Stewart's global marketing strategy including collateral and direct response programs, tradeshows and web/interactive/social media.
Ensure rigor and discipline across company-wide programs that support integrated marketing and sales models
Act as a thought leader and change agent for the Stewart brand globally
Measure, analyze and constantly improve the correlations between brand, marketing, customer insights, business intelligence, lead management, customer retention with demonstrated and measurable sales results
Oversee in-house creative development across all marketing channels and business units
Oversee trade show, industry events and other event planning
Other duties as assigned or reassigned by manager
Should have Multi-country experience.