Holders of the Guinness World Record for the "Largest Fireworks Display" ever recorded and "Largest Pyrotechnic Image", Fireworks by Grucci is a sixth-generation, family-owned and operated company. Known as "America's First Family of Fireworks," the Gruccis have transformed the night skies to the delight of millions across the globe since 1850. They are world-renowned for pyrotechnic artistry, scientific innovation and old-fashioned values. Their signature performances include the official celebration of the 200th Anniversary of the National Anthem “Star Spangled Spectacular,†in Baltimore, countless performances in and around Las Vegas, NV., seven consecutive U.S. Presidential Inaugurations; the Olympic Games in Beijing, Salt Lake City, Los Angeles and Lake Placid; commemorations such as the Centennial of the Statue of Liberty and star-studded extravaganzas including the grand opening of the Atlantis Dubai and the Palm Jumeirah Island in the United Arab Emirates. On New Year’s Eve 2013, a stunning performance displaying 479,651 fireworks made its debut above Dubai’s iconic skyline. The Gruccis achieved their “Largest Fireworks Display†title with this performance and smashed the Guinness Book of World Record’s preceding mark. Phil Grucci currently serves as President/CEO of Fireworks by Grucci, Inc. and Pyrotechnique by Grucci, Inc., the manufacturing entity of the Grucci group of companies.... |
The Digital Manager will also be advising businesses within the G42 ecosystem on best practices to promote the company’s brands, products and services in the digital domain. The resource will report into the Senior Director of Branding and Brand Experience and will work within the in-house Group Marketing and Communications team, as well as liaising and managing the company’s agency partners, to elevate the G42’s digital experience across all its touchpoints.
The candidate should have a track record of proven excellence and innovation in digital platforms, digital campaigns, digital experiences, websites and intranets, content creation, social media management and data analytics.
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Responsibilities
Develop, implement, update and manage G42’s digital strategy and executions for: 1) social media 2) digital campaigns 3) digital footprint (websites, intranets) 4) digital-based activations and experiences.
Content strategy, deployed with a genuine passion for creativity and storytelling.
Define and achieve KPIs for social media and other digital touchpoints, including website, intranet and other existing or to-be-launched platforms.
Monitor the company’s analytics, digital footprint, brand reputation and user sentiment.
Measure and report on the performance of digital campaigns, strategize and implement the necessary changes to outperform previous campaigns.
Stakeholder management and influencing across functions, business units, partners and suppliers.
Collaborate with other corporate functions and business units to plan the development of content that supports the realization of the company’s strategic goals.
Manage project staff, agency partners, timelines, and budgets.
Engage with top industry professionals and influencers to create a strong network of partners to be leveraged whenever required.
Key Skills
Proven proficiency with existing and emerging AI platforms and tools.
Proven proficiency in Prompt Engineering.
Excellent knowledge and management of social media (esp. Instagram and Facebook), YouTube and other platforms, including campaign management and reporting tools.
Excellent knowledge of advertising formats across platforms.
Excellent knowledge of Google Analytics and other performance measurement tools.
Good understanding of digital best practices such as SEO, SEM, SMO, and PPC
Good understanding of CMS logics and functioning
Good familiarity with UX/UI best practices