Holders of the Guinness World Record for the "Largest Fireworks Display" ever recorded and "Largest Pyrotechnic Image", Fireworks by Grucci is a sixth-generation, family-owned and operated company. Known as "America's First Family of Fireworks," the Gruccis have transformed the night skies to the delight of millions across the globe since 1850. They are world-renowned for pyrotechnic artistry, scientific innovation and old-fashioned values. Their signature performances include the official celebration of the 200th Anniversary of the National Anthem “Star Spangled Spectacular,†in Baltimore, countless performances in and around Las Vegas, NV., seven consecutive U.S. Presidential Inaugurations; the Olympic Games in Beijing, Salt Lake City, Los Angeles and Lake Placid; commemorations such as the Centennial of the Statue of Liberty and star-studded extravaganzas including the grand opening of the Atlantis Dubai and the Palm Jumeirah Island in the United Arab Emirates. On New Year’s Eve 2013, a stunning performance displaying 479,651 fireworks made its debut above Dubai’s iconic skyline. The Gruccis achieved their “Largest Fireworks Display†title with this performance and smashed the Guinness Book of World Record’s preceding mark. Phil Grucci currently serves as President/CEO of Fireworks by Grucci, Inc. and Pyrotechnique by Grucci, Inc., the manufacturing entity of the Grucci group of companies.... |
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
As an Associate Director, Engagement Strategy, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As an Associate Director, Engagement Strategy, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VMLY&R Strategy & Insights practice, providing leadership across strategy, insights, and innovation.
Associate Director, Engagement Strategy often operate independently, leveraging a team of junior experience strategists and cross-functional CX teams to help drive projects. Associate Director, Engagement Strategy are expected to manage the investigation, synthesis and business impact of CX efforts. Like all strategists on our team, you'll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.
What you'll do:
Develop a deep understanding of our clients' customers' wants, needs, and behaviors across the full customer journey
Lead the development and orchestration of engagement and omnichannel strategy - connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more)
Ability to lead the translation of insights into strategies and tactics
Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies
Develop strong client relationships as a key strategic and business partner
Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
Manage smaller client engagements and support the senior team in management of larger clients
Mentor junior strategists on strategy tools and processes, providing guidance and feedback for professional growth
Provide key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients' brand development and marketing approach
Constantly seek to improve client work and actively analyzes client's challenges and opportunities
Challenge team to uncover innovative tools and ideas, and to pursue growth opportunities
Partner with Directors in workshop planning and proposals, development of measurement strategy and analytics approaches, execution of CX planning and tactical exercises, and content generation and presentation strategies
Participate in new business pitches including market research