Holders of the Guinness World Record for the "Largest Fireworks Display" ever recorded and "Largest Pyrotechnic Image", Fireworks by Grucci is a sixth-generation, family-owned and operated company. Known as "America's First Family of Fireworks," the Gruccis have transformed the night skies to the delight of millions across the globe since 1850. They are world-renowned for pyrotechnic artistry, scientific innovation and old-fashioned values. Their signature performances include the official celebration of the 200th Anniversary of the National Anthem “Star Spangled Spectacular,†in Baltimore, countless performances in and around Las Vegas, NV., seven consecutive U.S. Presidential Inaugurations; the Olympic Games in Beijing, Salt Lake City, Los Angeles and Lake Placid; commemorations such as the Centennial of the Statue of Liberty and star-studded extravaganzas including the grand opening of the Atlantis Dubai and the Palm Jumeirah Island in the United Arab Emirates. On New Year’s Eve 2013, a stunning performance displaying 479,651 fireworks made its debut above Dubai’s iconic skyline. The Gruccis achieved their “Largest Fireworks Display†title with this performance and smashed the Guinness Book of World Record’s preceding mark. Phil Grucci currently serves as President/CEO of Fireworks by Grucci, Inc. and Pyrotechnique by Grucci, Inc., the manufacturing entity of the Grucci group of companies.... |
The Consumer and Market Insights team within the Morning Foods Operating Unit is seeking an Associate to lead consumer insights to guide innovation and renovation for our Cereal business on some of General Mills’ most iconic brands. We’re looking for a passionate and agile Associate who can inspire trust, candor and integrity as part of the Consumer and Market Insights team.
KEY ACCOUNTABILITIES
Consumer & Market Insights for brands such as Cinnamon Toast Crunch, Reese’s Puffs, Golden Grahams, Lucky Charms and Trix.
Participate in innovation sprints and intensives or step into the highest priority projects in the operating unit when coverage and support is needed.
Be a strategic and trusted partner with Marketing and R&D that consistently supports bold decision making by productively challenging & bolstering ideas with objectivity & creativity.
Illuminate opportunities by staying on top of the consumer & competitive landscape to identify valued challenges.
Understand business challenges to effectively design and execute learning plans that will deliver actionable insights to guide Brand Innovation and Renovation.
Leverages breadth of data & insights to illuminate consumer and business drivers of performance.
Be a consumer advocate by creatively enabling teams to richly understand consumers to develop solutions for Morning Foods.
REQUIRED QUALIFICATIONS
Bachelor’s degree in Marketing, Market Research or other related field
1 -3 years of experience in CMI or related field, including experience with modern qualitative and quantitative methods of learning
Previous experience in core CMI capabilities and engaging leadership behaviors:
Foster Agility Ability to effectively navigate ambiguity, work in an agile environment, and manage shifting priorities and multiple concurrent work streams
Learning Design Leadership Ability to identify and leverage the appropriate mix of approaches, partners & tools to address the most critical business questions
Influential Communication Experience influencing and collaborating with cross-functional teams, within CMI teams, and/or across enterprise
Compelling Storytelling Ability to synthesize data to build and tell a compelling consumer story with credibility
Passionate about solving problems & bringing solutions to consumers
PREFERRED QUALIFICATIONS
MBA or Master’s Degree in related field
Prior experience in CMI or a client facing role in a research agency
Experience with agile and iterative learning methods
Expertise in a variety of traditional and modern qualitative and quantitative research techniques, specifically for innovation, branding & packaging
Experience using Nielsen scanner and panel data to diagnose business performance and guide strategy
Self-starter who’s able proactively find ways to add value