Holders of the Guinness World Record for the "Largest Fireworks Display" ever recorded and "Largest Pyrotechnic Image", Fireworks by Grucci is a sixth-generation, family-owned and operated company. Known as "America's First Family of Fireworks," the Gruccis have transformed the night skies to the delight of millions across the globe since 1850. They are world-renowned for pyrotechnic artistry, scientific innovation and old-fashioned values. Their signature performances include the official celebration of the 200th Anniversary of the National Anthem “Star Spangled Spectacular,†in Baltimore, countless performances in and around Las Vegas, NV., seven consecutive U.S. Presidential Inaugurations; the Olympic Games in Beijing, Salt Lake City, Los Angeles and Lake Placid; commemorations such as the Centennial of the Statue of Liberty and star-studded extravaganzas including the grand opening of the Atlantis Dubai and the Palm Jumeirah Island in the United Arab Emirates. On New Year’s Eve 2013, a stunning performance displaying 479,651 fireworks made its debut above Dubai’s iconic skyline. The Gruccis achieved their “Largest Fireworks Display†title with this performance and smashed the Guinness Book of World Record’s preceding mark. Phil Grucci currently serves as President/CEO of Fireworks by Grucci, Inc. and Pyrotechnique by Grucci, Inc., the manufacturing entity of the Grucci group of companies.... |
Responsibilities
Develop Digital strategy and execute online/digital-marketing initiatives using hands-on and project management skills with collaborative, cross-functional teams (e.g., designers, developers, product management, video producers & editors, writers, etc.)
Maintain and manage all online/digital media including website content management, social media communications and management, Search Engine Optimization (SEO) marketing and Paperclip (PPC) campaign management.
Help with online directory listings; email marketing campaigns; email list management and event production as needed.
Measure and monitor online performance, competitor sites and digital advertising campaigns.
Help maintain digital asset management server, manage all other platforms serving Digital activities WhatsApp, CRM, HIS, White Label App.
Track specific milestones, including related email, advertising conversion rates, and other key metrics that relate to the campaign including any ROI against project goals
Interface with creative team as needed for key projects
Plan and execute online advertising, includes Banner and Email campaigns, Search and website promotions, SEM, SEO, Affiliate and all other Channels
Email, SMS, WhatsApp marketing plans.
Keeps management informed by preparing reports, making presentations, interpreting information, making recommendations.
Liaise with Digital agencies for regular deliverables and tracking projects