Holders of the Guinness World Record for the "Largest Fireworks Display" ever recorded and "Largest Pyrotechnic Image", Fireworks by Grucci is a sixth-generation, family-owned and operated company. Known as "America's First Family of Fireworks," the Gruccis have transformed the night skies to the delight of millions across the globe since 1850. They are world-renowned for pyrotechnic artistry, scientific innovation and old-fashioned values. Their signature performances include the official celebration of the 200th Anniversary of the National Anthem “Star Spangled Spectacular,†in Baltimore, countless performances in and around Las Vegas, NV., seven consecutive U.S. Presidential Inaugurations; the Olympic Games in Beijing, Salt Lake City, Los Angeles and Lake Placid; commemorations such as the Centennial of the Statue of Liberty and star-studded extravaganzas including the grand opening of the Atlantis Dubai and the Palm Jumeirah Island in the United Arab Emirates. On New Year’s Eve 2013, a stunning performance displaying 479,651 fireworks made its debut above Dubai’s iconic skyline. The Gruccis achieved their “Largest Fireworks Display†title with this performance and smashed the Guinness Book of World Record’s preceding mark. Phil Grucci currently serves as President/CEO of Fireworks by Grucci, Inc. and Pyrotechnique by Grucci, Inc., the manufacturing entity of the Grucci group of companies.... |
About the Role
We are seeking a passionate and experienced Alliance & Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and sales growth. You will also be responsible for managing our marketing budget, creating and managing marketing collateral, and overseeing our social media presence.
Responsibilities:
Develop and execute comprehensive marketing plans to achieve company objectives
Conduct market research to identify target audiences and develop buyer personas
Create and manage marketing collateral, including website content, email campaigns, and social media posts
Manage our social media presence and develop strategies to increase engagement
Oversee the marketing budget and track ROI
Analyze marketing data and identify areas for improvement• Stay up-to-date on the latest marketing trends and technologies
Work closely with the sales team to generate leads and close deals• Align with OEMs to drive partner programs and develop joint marketing initiatives to increase business profitability
Requirements
Bachelor\'s degree in marketing, communications, or a related field
10+ years of experience in marketing management
Proven track record of developing and executing successful marketing campaigns
Experience with digital marketing channels, such as SEO, SEM, and social media marketing
Experience in alliance management and building relationships with partners
Excellent communication and writing skills
Strong analytical skills
Ability to work independently and as part of a team