Holders of the Guinness World Record for the "Largest Fireworks Display" ever recorded and "Largest Pyrotechnic Image", Fireworks by Grucci is a sixth-generation, family-owned and operated company. Known as "America's First Family of Fireworks," the Gruccis have transformed the night skies to the delight of millions across the globe since 1850. They are world-renowned for pyrotechnic artistry, scientific innovation and old-fashioned values. Their signature performances include the official celebration of the 200th Anniversary of the National Anthem “Star Spangled Spectacular,†in Baltimore, countless performances in and around Las Vegas, NV., seven consecutive U.S. Presidential Inaugurations; the Olympic Games in Beijing, Salt Lake City, Los Angeles and Lake Placid; commemorations such as the Centennial of the Statue of Liberty and star-studded extravaganzas including the grand opening of the Atlantis Dubai and the Palm Jumeirah Island in the United Arab Emirates. On New Year’s Eve 2013, a stunning performance displaying 479,651 fireworks made its debut above Dubai’s iconic skyline. The Gruccis achieved their “Largest Fireworks Display†title with this performance and smashed the Guinness Book of World Record’s preceding mark. Phil Grucci currently serves as President/CEO of Fireworks by Grucci, Inc. and Pyrotechnique by Grucci, Inc., the manufacturing entity of the Grucci group of companies.... |
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
As a Senior Analyst, you will help shape the strategic direction of a client's digital marketing strategy by providing data-driven insights that relate to business challenges. You will be expected to manage projects to successful completion with collaborative support from internal teams consisting of account managers, strategists, and other analysts. You will be focusing primarily on digital measurement allowing for a concentration on website analytics, digital media analysis, CRM strategy, and social listening.
What you'll do:
Synthesizing large amounts of data from multiple sources to help assess effectiveness of various digital marketing campaigns
Monitor and report on website performance using site tracking tools such as Adobe Analytics
Generate insights from data analysis to identify opportunities for optimization and improvement
Develop and/or update reports according to frequency schedules (i.e. weekly, monthly, quarterly) that provide:
Clear, concise, and accurate information
Multiple insights and recommendations to help solve business priorities
Construct and employ creative test and learn plans to maximize impact of tactics
Create and execute against measurement frameworks that fit clients' objectives across platforms
Build and implement tagging schema for digital assets to ensure appropriate tracking is in place
Perform ad hoc analyses such as social listening, keyword analysis, and competitive
Provide analytics support on various other projects such as new business pitches
Who you are:
A builder | Entrepreneurial attitude coupled with strong business acumen. Offer proactive solutions and ensure successful progression without guidance. Identify business and marketing problems, industry drivers, competitive landscapes, and trends and apply insights to enable clients to compete efficiently.
Motivated | Has a sense of urgency and is an adaptive self-starter with the ability to work across different initiatives. Has a high bar for quality, takes ownership and drives accountability across the organization.
Team Player | Our team is close-knit and supportive and we're working with a lot of unknowns - you must champion team environments that are comfortable and encouraging.
Excellent Communicator | Excellent written and verbal communication skills. The ability to intake simple and complex problems, listen, find the appropriate solutions, and teach to internal and external teams why your solutions will work and why they continue to work (or need adapting) once implemented.
Ego-less | We all wear the hats that need wearing; it's a mentality that makes us successful.
What you'll need:
All-around talent, you can think through a complex business problem and solve it.
Minimum of 4 years of professional experience reporting and analyzing digital marketing efforts as they relate to the profitable acquisition of new customers and existing customers.
Minimum of 3 years of experience analyzing data, drawing conclusions and making recommendations.
Minimum of 3 years of experience working with site analytics raw data (Adobe Analytics)
Deep understanding of Adobe Analytics, including data collection and validation familiarity. Certification preferred, though not required.
Consulting experience is a plus, though not required.
Strong understanding of the concepts, terminology, and measurement issues in Web/Digital Analytics.
Ability to manage multiple projects concurrently.
Able to effectively communicate complex ideas to diverse audiences.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
As a Senior Analyst, you will help shape the strategic direction of a client's digital marketing strategy by providing data-driven insights that relate to business challenges. You will be expected to manage projects to successful completion with collaborative support from internal teams consisting of account managers, strategists, and other analysts. You will be focusing primarily on digital measurement allowing for a concentration on website analytics, digital media analysis, CRM strategy, and social listening.
What you'll do:
Synthesizing large amounts of data from multiple sources to help assess effectiveness of various digital marketing campaigns
Monitor and report on website performance using site tracking tools such as Adobe Analytics
Generate insights from data analysis to identify opportunities for optimization and improvement
Develop and/or update reports according to frequency schedules (i.e. weekly, monthly, quarterly) that provide:
Clear, concise, and accurate information
Multiple insights and recommendations to help solve business priorities
Construct and employ creative test and learn plans to maximize impact of tactics
Create and execute against measurement frameworks that fit clients' objectives across platforms
Build and implement tagging schema for digital assets to ensure appropriate tracking is in place
Perform ad hoc analyses such as social listening, keyword analysis, and competitive
Provide analytics support on various other projects such as new business pitches
Who you are:
A builder | Entrepreneurial attitude coupled with strong business acumen. Offer proactive solutions and ensure successful progression without guidance. Identify business and marketing problems, industry drivers, competitive landscapes, and trends and apply insights to enable clients to compete efficiently.
Motivated | Has a sense of urgency and is an adaptive self-starter with the ability to work across different initiatives. Has a high bar for quality, takes ownership and drives accountability across the organization.
Team Player | Our team is close-knit and supportive and we're working with a lot of unknowns - you must champion team environments that are comfortable and encouraging.
Excellent Communicator | Excellent written and verbal communication skills. The ability to intake simple and complex problems, listen, find the appropriate solutions, and teach to internal and external teams why your solutions will work and why they continue to work (or need adapting) once implemented.
Ego-less | We all wear the hats that need wearing; it's a mentality that makes us successful.
What you'll need:
All-around talent, you can think through a complex business problem and solve it.
Minimum of 4 years of professional experience reporting and analyzing digital marketing efforts as they relate to the profitable acquisition of new customers and existing customers.
Minimum of 3 years of experience analyzing data, drawing conclusions and making recommendations.
Minimum of 3 years of experience working with site analytics raw data (Adobe Analytics)
Deep understanding of Adobe Analytics, including data collection and validation familiarity. Certification preferred, though not required.
Consulting experience is a plus, though not required.
Strong understanding of the concepts, terminology, and measurement issues in Web/Digital Analytics.
Ability to manage multiple projects concurrently.
Able to effectively communicate complex ideas to diverse audiences.
