Holders of the Guinness World Record for the "Largest Fireworks Display" ever recorded and "Largest Pyrotechnic Image", Fireworks by Grucci is a sixth-generation, family-owned and operated company. Known as "America's First Family of Fireworks," the Gruccis have transformed the night skies to the delight of millions across the globe since 1850. They are world-renowned for pyrotechnic artistry, scientific innovation and old-fashioned values. Their signature performances include the official celebration of the 200th Anniversary of the National Anthem “Star Spangled Spectacular,†in Baltimore, countless performances in and around Las Vegas, NV., seven consecutive U.S. Presidential Inaugurations; the Olympic Games in Beijing, Salt Lake City, Los Angeles and Lake Placid; commemorations such as the Centennial of the Statue of Liberty and star-studded extravaganzas including the grand opening of the Atlantis Dubai and the Palm Jumeirah Island in the United Arab Emirates. On New Year’s Eve 2013, a stunning performance displaying 479,651 fireworks made its debut above Dubai’s iconic skyline. The Gruccis achieved their “Largest Fireworks Display†title with this performance and smashed the Guinness Book of World Record’s preceding mark. Phil Grucci currently serves as President/CEO of Fireworks by Grucci, Inc. and Pyrotechnique by Grucci, Inc., the manufacturing entity of the Grucci group of companies.... |
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
VML is seeking an Associate Connections Director, Retail Media to be responsible for the strategy and planning of digital media for large consumer packaged goods clients. You will lead media plan development in a high-performance, multi-discipline environment. The Associate Director must possess the ability to provide client and agency recommendations, be fully versed in digital media touchpoints, and serve as a strategic media leader. This individual will be client-facing, guide the strategic role of paid media, and implement media tactics which result in client growth.
What you'll do:
Develop and maintains a comprehensive media strategy which defines how paid media will be applied to increase engagement, visibility and traffic across client initiatives
Oversee translation of client program objectives into strategic and tactical retail media recommendations
Develop media campaign ideas, content and promotions in coordination with account, strategy and creative teams
Defines key performance indicators and implements measurement, analytics, and reporting in coordination with analytics team
Key point of contact for media vendor relationships
Educates client and internal stakeholders on program performance
Oversees the centralization and analysis of all campaign results
Who you are:
Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing
Strong analytical skills with strong attention to detail; translates data into a compelling story
Able to present ideas in an easy to understand and creative style
Able to build relationships and collaborate effectively with clients, agency partners, other departments and teams to successfully deliver quality work
What you'll need:
7+ years of media experience working in an agency setting
Must have a strong level of understanding of digital media channels; preferably with CPG clients and retailers
Experience with retailer ecosystems, i.e. Walmart, Target Roundel, KPM required
Familiarity with Prisma and MediaOcean or equivalent software preferred
Understanding of new/emerging media developments
Experience managing junior team members