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Media Director Retail and Commerce Job Vacancy in USA

Posted date [2024-10-14]   (ID: 32207)
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Holders of the Guinness World Record for the "Largest Fireworks Display" ever recorded and "Largest Pyrotechnic Image", Fireworks by Grucci is a sixth-generation, family-owned and operated company. Known as "America's First Family of Fireworks," the Gruccis have transformed the night skies to the delight of millions across the globe since 1850. They are world-renowned for pyrotechnic artistry, scientific innovation and old-fashioned values. Their signature performances include the official celebration of the 200th Anniversary of the National Anthem “Star Spangled Spectacular,” in Baltimore, countless performances in and around Las Vegas, NV., seven consecutive U.S. Presidential Inaugurations; the Olympic Games in Beijing, Salt Lake City, Los Angeles and Lake Placid; commemorations such as the Centennial of the Statue of Liberty and star-studded extravaganzas including the grand opening of the Atlantis Dubai and the Palm Jumeirah Island in the United Arab Emirates. On New Year’s Eve 2013, a stunning performance displaying 479,651 fireworks made its debut above Dubai’s iconic skyline. The Gruccis achieved their “Largest Fireworks Display” title with this performance and smashed the Guinness Book of World Record’s preceding mark. Phil Grucci currently serves as President/CEO of Fireworks by Grucci, Inc. and Pyrotechnique by Grucci, Inc., the manufacturing entity of the Grucci group of companies....

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for:

VML is seeking an Associate Connections Director, Retail Media to be responsible for the strategy and planning of digital media for large consumer packaged goods clients. You will lead media plan development in a high-performance, multi-discipline environment. The Associate Director must possess the ability to provide client and agency recommendations, be fully versed in digital media touchpoints, and serve as a strategic media leader. This individual will be client-facing, guide the strategic role of paid media, and implement media tactics which result in client growth.

What you'll do:

Develop and maintains a comprehensive media strategy which defines how paid media will be applied to increase engagement, visibility and traffic across client initiatives
Oversee translation of client program objectives into strategic and tactical retail media recommendations
Develop media campaign ideas, content and promotions in coordination with account, strategy and creative teams
Defines key performance indicators and implements measurement, analytics, and reporting in coordination with analytics team
Key point of contact for media vendor relationships
Educates client and internal stakeholders on program performance
Oversees the centralization and analysis of all campaign results

Who you are:

Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing
Strong analytical skills with strong attention to detail; translates data into a compelling story
Able to present ideas in an easy to understand and creative style
Able to build relationships and collaborate effectively with clients, agency partners, other departments and teams to successfully deliver quality work

What you'll need:

7+ years of media experience working in an agency setting
Must have a strong level of understanding of digital media channels; preferably with CPG clients and retailers
Experience with retailer ecosystems, i.e. Walmart, Target Roundel, KPM required
Familiarity with Prisma and MediaOcean or equivalent software preferred
Understanding of new/emerging media developments
Experience managing junior team members
Job Title Media Director Retail and Commerce
Job Description At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for:

VML is seeking an Associate Connections Director, Retail Media to be responsible for the strategy and planning of digital media for large consumer packaged goods clients. You will lead media plan development in a high-performance, multi-discipline environment. The Associate Director must possess the ability to provide client and agency recommendations, be fully versed in digital media touchpoints, and serve as a strategic media leader. This individual will be client-facing, guide the strategic role of paid media, and implement media tactics which result in client growth.

What you'll do:

Develop and maintains a comprehensive media strategy which defines how paid media will be applied to increase engagement, visibility and traffic across client initiatives
Oversee translation of client program objectives into strategic and tactical retail media recommendations
Develop media campaign ideas, content and promotions in coordination with account, strategy and creative teams
Defines key performance indicators and implements measurement, analytics, and reporting in coordination with analytics team
Key point of contact for media vendor relationships
Educates client and internal stakeholders on program performance
Oversees the centralization and analysis of all campaign results

Who you are:

Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing
Strong analytical skills with strong attention to detail; translates data into a compelling story
Able to present ideas in an easy to understand and creative style
Able to build relationships and collaborate effectively with clients, agency partners, other departments and teams to successfully deliver quality work

What you'll need:

7+ years of media experience working in an agency setting
Must have a strong level of understanding of digital media channels; preferably with CPG clients and retailers
Experience with retailer ecosystems, i.e. Walmart, Target Roundel, KPM required
Familiarity with Prisma and MediaOcean or equivalent software preferred
Understanding of new/emerging media developments
Experience managing junior team members
Post Details
Job Start Date 1970-01-01
Salary from 0.00
Salary to 0.00
Number of Vacancies 1
Location Job Location -> USA
Location City USA
    
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location
Work Experience 1-2 Years
Candidate Profile Description
Job Classification
Job Type Job Type -> Full-time
Industry Type Job Industry -> Retail
Job Function Job Functions -> Retail
Employers Details
Company VML
Contact Person
Designation
Telephone 17735127341
Email michelle.derderian(at)vmlyr.com
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