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Digital Marketing Specialist Job Vacancy in UAE Dubai
Posted date [2025-04-28]
(ID: 34554)
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The Roads and Transport Authority (RTA) was established in November 2005. It is responsible for planning and implementing transport and traffic projects in Dubai. This includes preparing legislation and strategic plans, constructing the Dubai Metro, and developing integrated road and marine networks that are safe and aligned with the city’s economic development goals and international standards.... |
Digital Marketing Specialist
Roads and Transport Authority (RTA) is seeking a highly experienced Digital Marketing Specialist to join the Marketing & Corporate Communication Department. This role is critical in developing and executing innovative online marketing strategies that promote RTA’s digital presence and initiatives.
Job Location: Dubai, United Arab Emirates
Industry: Government Administration
Function: Media and Digital Marketing
Salary: Estimated AED 28,000 to AED 35,000 per month
Gender: Any
Candidate Nationality: UAE Nationals Only
Candidate Current Location: Any
Key Responsibilities:
- Develop and execute online marketing campaigns, including email and newsletter marketing, to support RTA initiatives
- Secure editorial placements for RTA on major online portals such as AOL, Yahoo, and MSN
- Plan and support the development of micro-sites, online campaigns, and enhancements to web functionality
- Build and maintain relationships with key bloggers, digital media outlets, and entertainment websites to secure RTA coverage
- Identify trends and innovations in the digital media landscape and implement best practices to ensure RTA remains at the forefront
- Monitor and evaluate the performance of digital campaigns using tools like BlogPulse, Google Trends, and Yahoo Buzz Index
- Collaborate closely with internal RTA stakeholders, including MCC, IT, E-Government Teams, and other departments
- Promote RTA’s digital content portfolio, including websites, blogs, online videos, and other media assets
- Submit digital content for awards and recognition lists such as Online Journalism Awards and Best of the Web
- Provide detailed reports on campaign successes, trends, and recommendations for improvement
- Deliver technical specifications to IT teams and manage projects from concept through market launch
Job Requirements:
Education:
- Bachelor’s degree in Marketing from a recognized university (Master’s degree preferred)
Experience:
- Minimum of 11 years of hands-on experience in digital marketing, SEO, SEM, and social media management
- Proven experience working with international organizations is preferred
- Strong background in Google Adwords, Radian, and digital analytics
Skills:
- Strong strategic planning and organizational abilities
- In-depth understanding of SEO, SEM, PPC, social media, and blogging ecosystems
- Expertise in audience analysis and engagement strategies
- Excellent communication, writing, and interpersonal skills
- Proficiency with a wide range of digital marketing tools and platforms
- Ability to work under pressure and manage multiple concurrent projects
- Highly analytical, resourceful, and solutions-oriented
About the company
The Roads and Transport Authority (RTA) is the leading government organization responsible for Dubai’s comprehensive transport systems planning, development, and operations. Since its inception, RTA has played a pivotal role in shaping the future of mobility in Dubai and beyond, providing world-class services and pioneering innovative projects. RTA continues to invest in digital transformation initiatives to enhance customer engagement, foster innovation, and deliver superior services to Dubai’s residents and visitors.
Let me know when you\'re ready to proceed with the next RTA job post.
Roads and Transport Authority (RTA) is seeking a highly experienced Digital Marketing Specialist to join the Marketing & Corporate Communication Department. This role is critical in developing and executing innovative online marketing strategies that promote RTA’s digital presence and initiatives.
Job Location: Dubai, United Arab Emirates
Industry: Government Administration
Function: Media and Digital Marketing
Salary: Estimated AED 28,000 to AED 35,000 per month
Gender: Any
Candidate Nationality: UAE Nationals Only
Candidate Current Location: Any
Key Responsibilities:
- Develop and execute online marketing campaigns, including email and newsletter marketing, to support RTA initiatives
- Secure editorial placements for RTA on major online portals such as AOL, Yahoo, and MSN
- Plan and support the development of micro-sites, online campaigns, and enhancements to web functionality
- Build and maintain relationships with key bloggers, digital media outlets, and entertainment websites to secure RTA coverage
- Identify trends and innovations in the digital media landscape and implement best practices to ensure RTA remains at the forefront
- Monitor and evaluate the performance of digital campaigns using tools like BlogPulse, Google Trends, and Yahoo Buzz Index
- Collaborate closely with internal RTA stakeholders, including MCC, IT, E-Government Teams, and other departments
- Promote RTA’s digital content portfolio, including websites, blogs, online videos, and other media assets
- Submit digital content for awards and recognition lists such as Online Journalism Awards and Best of the Web
- Provide detailed reports on campaign successes, trends, and recommendations for improvement
- Deliver technical specifications to IT teams and manage projects from concept through market launch
Job Requirements:
Education:
- Bachelor’s degree in Marketing from a recognized university (Master’s degree preferred)
Experience:
- Minimum of 11 years of hands-on experience in digital marketing, SEO, SEM, and social media management
- Proven experience working with international organizations is preferred
- Strong background in Google Adwords, Radian, and digital analytics
Skills:
- Strong strategic planning and organizational abilities
- In-depth understanding of SEO, SEM, PPC, social media, and blogging ecosystems
- Expertise in audience analysis and engagement strategies
- Excellent communication, writing, and interpersonal skills
- Proficiency with a wide range of digital marketing tools and platforms
- Ability to work under pressure and manage multiple concurrent projects
- Highly analytical, resourceful, and solutions-oriented
About the company
The Roads and Transport Authority (RTA) is the leading government organization responsible for Dubai’s comprehensive transport systems planning, development, and operations. Since its inception, RTA has played a pivotal role in shaping the future of mobility in Dubai and beyond, providing world-class services and pioneering innovative projects. RTA continues to invest in digital transformation initiatives to enhance customer engagement, foster innovation, and deliver superior services to Dubai’s residents and visitors.
Let me know when you\'re ready to proceed with the next RTA job post.
