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Leisure & Entertainment Brand Manager – Strategy, Campaigns & Customer Experience Job Vacancy in UAE Dubai
Posted date [2025-04-12]
(ID: 34275)
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In our quest to create ‘great moments for everyone, everyday’, Majid Al Futtaim has enabled happiness in the lives of people from around the world. Find out more about who we are. |
Leisure & Entertainment Brand Manager – Strategy, Campaigns & Customer Experience
Majid Al Futtaim Entertainment is looking for an experienced Brand Manager to support the development and execution of brand strategies for its Leisure & Entertainment division. Based in Dubai, this role focuses on ensuring consistent brand alignment across all customer touchpoints and marketing activities to enhance awareness, engagement, and customer satisfaction.
Job Location: Dubai, United Arab Emirates
Industry: Entertainment
Function: Marketing
What Does a Brand Manager Do in Leisure & Entertainment?
The Brand Manager supports the implementation of branding strategies, oversees campaign planning, and collaborates with cross-functional teams to ensure brand consistency. This role plays a key part in driving customer loyalty, competitive positioning, and the delivery of engaging brand experiences.
What Are the Key Responsibilities?
- Assist in the development and implementation of brand strategies across leisure and entertainment assets
- Coordinate marketing campaigns and promotional events to increase brand visibility and audience engagement
- Conduct market research to track customer trends, competitive performance, and brand perception
- Collaborate with internal teams and external agencies to maintain brand integrity and alignment
- Support the creation of marketing content for social media, websites, brochures, and in-venue materials
- Monitor and report on campaign performance using analytics tools and recommend optimizations
- Work with operations to ensure on-site branding reflects approved guidelines and enhances the customer journey
- Contribute to the implementation of global branding best practices within the business
What Skills Are Needed for a Brand Manager Role in Dubai?
Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field
Experience:
- 5+ years in brand management or marketing, preferably in leisure, entertainment, hospitality, or retail industries
Skills:
- Strong understanding of brand development and marketing strategy
- Proficiency in digital marketing platforms, branding tools, and campaign analytics
- Creative thinker with a data-driven approach to decision-making
- Excellent communication, organizational, and project coordination skills
- Ability to work cross-functionally and manage multiple brand activations simultaneously
What Benefits Come with This Position?
- Be part of one of the region’s most innovative entertainment and lifestyle companies
- Collaborate on brand strategies that impact millions of guests across the region
- Join a diverse, creative, and forward-thinking team
- Career development opportunities in a multi-brand and multi-market environment
- Work alongside 45,000 colleagues committed to excellence and great customer experiences
About the company
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa, and Asia. From redefining shopping and entertainment to building world-class destinations, the Group remains a regional leader in customer experience and innovation.
Majid Al Futtaim manages 29 shopping malls, 7 hotels, and 4 mixed-use communities, serving over 600 million customers annually. With more than 43,000 employees and US$18 billion in assets, the Group continues to lead in entertainment, leisure, and brand excellence across 18 countries.
Majid Al Futtaim Entertainment is looking for an experienced Brand Manager to support the development and execution of brand strategies for its Leisure & Entertainment division. Based in Dubai, this role focuses on ensuring consistent brand alignment across all customer touchpoints and marketing activities to enhance awareness, engagement, and customer satisfaction.
Job Location: Dubai, United Arab Emirates
Industry: Entertainment
Function: Marketing
What Does a Brand Manager Do in Leisure & Entertainment?
The Brand Manager supports the implementation of branding strategies, oversees campaign planning, and collaborates with cross-functional teams to ensure brand consistency. This role plays a key part in driving customer loyalty, competitive positioning, and the delivery of engaging brand experiences.
What Are the Key Responsibilities?
- Assist in the development and implementation of brand strategies across leisure and entertainment assets
- Coordinate marketing campaigns and promotional events to increase brand visibility and audience engagement
- Conduct market research to track customer trends, competitive performance, and brand perception
- Collaborate with internal teams and external agencies to maintain brand integrity and alignment
- Support the creation of marketing content for social media, websites, brochures, and in-venue materials
- Monitor and report on campaign performance using analytics tools and recommend optimizations
- Work with operations to ensure on-site branding reflects approved guidelines and enhances the customer journey
- Contribute to the implementation of global branding best practices within the business
What Skills Are Needed for a Brand Manager Role in Dubai?
Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field
Experience:
- 5+ years in brand management or marketing, preferably in leisure, entertainment, hospitality, or retail industries
Skills:
- Strong understanding of brand development and marketing strategy
- Proficiency in digital marketing platforms, branding tools, and campaign analytics
- Creative thinker with a data-driven approach to decision-making
- Excellent communication, organizational, and project coordination skills
- Ability to work cross-functionally and manage multiple brand activations simultaneously
What Benefits Come with This Position?
- Be part of one of the region’s most innovative entertainment and lifestyle companies
- Collaborate on brand strategies that impact millions of guests across the region
- Join a diverse, creative, and forward-thinking team
- Career development opportunities in a multi-brand and multi-market environment
- Work alongside 45,000 colleagues committed to excellence and great customer experiences
About the company
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa, and Asia. From redefining shopping and entertainment to building world-class destinations, the Group remains a regional leader in customer experience and innovation.
Majid Al Futtaim manages 29 shopping malls, 7 hotels, and 4 mixed-use communities, serving over 600 million customers annually. With more than 43,000 employees and US$18 billion in assets, the Group continues to lead in entertainment, leisure, and brand excellence across 18 countries.
