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Digital Marketing Specialist Job Vacancy in UAE Dubai
Posted date [2025-04-28]
(ID: 34556)
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The Roads and Transport Authority (RTA) was established in November 2005. It is responsible for planning and implementing transport and traffic projects in Dubai. This includes preparing legislation and strategic plans, constructing the Dubai Metro, and developing integrated road and marine networks that are safe and aligned with the city’s economic development goals and international standards.... |
Digital Marketing Specialist
Join the Roads and Transport Authority (RTA) in Dubai as a Digital Marketing Specialist and contribute to promoting one of the UAE\'s most innovative government entities. This full-time role offers the opportunity to lead online marketing initiatives, secure prominent media placements, and collaborate with cross-functional teams to enhance RTA’s digital presence.
Job Location: Dubai, United Arab Emirates
Industry: Government / Transportation
Function: Digital Marketing / Media Relations
Salary: Estimated AED 18,000 - AED 24,000 monthly
Gender: Any
Candidate Nationality: All Nationalities (Priority for UAE Nationals)
Candidate Current Location: Any
Key Responsibilities:
- Develop and implement online marketing campaigns, including email and newsletter marketing, to promote RTA initiatives
- Secure editorial placements across major online portals such as Yahoo, AOL, and MSN
- Support web development efforts, including micro-sites and web functionality projects
- Build and nurture relationships with key bloggers, digital magazines, and online media outlets
- Monitor emerging digital technologies and recommend innovative strategies
- Plan and execute web-based projects in collaboration with internal RTA teams
- Promote RTA’s digital content offerings, including blogs, online videos, and widgets
- Collect and analyze performance data of promotional campaigns using tools like Google Trends and BlogPulse
- Coordinate with IT for content delivery and technical execution from concept to launch
Requirements:
Education:
- Bachelor\'s degree in Marketing from a recognized university (Master’s degree preferred)
Experience:
- Minimum 8 years of professional experience in digital marketing and media relations, preferably in an international organization
Skills:
- Strong planning, organizational, and detail orientation skills
- Expertise in SEO, SEM, and PPC campaigns
- In-depth knowledge of social media platforms and blogging ecosystems
- Proficiency with Google Adwords, Radian, and digital measurement tools
- Analytical thinker with strong problem-solving abilities
- Exceptional written and verbal communication skills
- Ability to prioritize multiple projects in a dynamic work environment
- Goal-driven leadership and proven ability to coach teams toward high performance
What We Offer:
- Opportunities to work on high-profile projects impacting Dubai’s transportation sector
- Professional development and continuous learning environment
- Exposure to cutting-edge marketing technologies and digital innovation
- A collaborative and supportive workplace aligned with RTA’s values of Respect, Excellence, Collaboration, and Integrity
About Roads and Transport Authority (RTA):
The RTA is a leading government organization committed to developing an advanced transport network across Dubai. With a focus on innovation, sustainability, and customer service excellence, RTA drives the growth and modernization of the city’s transportation infrastructure to enhance quality of life for residents and visitors alike.
Apply now and be part of shaping the future of transportation and digital innovation in Dubai.
Join the Roads and Transport Authority (RTA) in Dubai as a Digital Marketing Specialist and contribute to promoting one of the UAE\'s most innovative government entities. This full-time role offers the opportunity to lead online marketing initiatives, secure prominent media placements, and collaborate with cross-functional teams to enhance RTA’s digital presence.
Job Location: Dubai, United Arab Emirates
Industry: Government / Transportation
Function: Digital Marketing / Media Relations
Salary: Estimated AED 18,000 - AED 24,000 monthly
Gender: Any
Candidate Nationality: All Nationalities (Priority for UAE Nationals)
Candidate Current Location: Any
Key Responsibilities:
- Develop and implement online marketing campaigns, including email and newsletter marketing, to promote RTA initiatives
- Secure editorial placements across major online portals such as Yahoo, AOL, and MSN
- Support web development efforts, including micro-sites and web functionality projects
- Build and nurture relationships with key bloggers, digital magazines, and online media outlets
- Monitor emerging digital technologies and recommend innovative strategies
- Plan and execute web-based projects in collaboration with internal RTA teams
- Promote RTA’s digital content offerings, including blogs, online videos, and widgets
- Collect and analyze performance data of promotional campaigns using tools like Google Trends and BlogPulse
- Coordinate with IT for content delivery and technical execution from concept to launch
Requirements:
Education:
- Bachelor\'s degree in Marketing from a recognized university (Master’s degree preferred)
Experience:
- Minimum 8 years of professional experience in digital marketing and media relations, preferably in an international organization
Skills:
- Strong planning, organizational, and detail orientation skills
- Expertise in SEO, SEM, and PPC campaigns
- In-depth knowledge of social media platforms and blogging ecosystems
- Proficiency with Google Adwords, Radian, and digital measurement tools
- Analytical thinker with strong problem-solving abilities
- Exceptional written and verbal communication skills
- Ability to prioritize multiple projects in a dynamic work environment
- Goal-driven leadership and proven ability to coach teams toward high performance
What We Offer:
- Opportunities to work on high-profile projects impacting Dubai’s transportation sector
- Professional development and continuous learning environment
- Exposure to cutting-edge marketing technologies and digital innovation
- A collaborative and supportive workplace aligned with RTA’s values of Respect, Excellence, Collaboration, and Integrity
About Roads and Transport Authority (RTA):
The RTA is a leading government organization committed to developing an advanced transport network across Dubai. With a focus on innovation, sustainability, and customer service excellence, RTA drives the growth and modernization of the city’s transportation infrastructure to enhance quality of life for residents and visitors alike.
Apply now and be part of shaping the future of transportation and digital innovation in Dubai.
